Heelix
Berkeley Innovate Pitch Competition
commute, with comfort
“I had to walk about fourty blocks each day to and from work in New York, heels hurting and all.”
Why must we, as women, struggle to balance the social norm of:
High heels to complete a sophisticated, professional outfit feel
Sustaining 1-2 day lasting foot pain and potential permanent injuries
Is this a universal issue?
Number of people commuting to work by foot
29,800
Estimated number of women in the workforce that walk 12+ blocks to work daily in NYC
An online question was sent to workers from three major companies in Philadelphia, Seattle, and New York
“If you wear heels and walk to work, do they hurt/bother you?”
introducing..
Heelix
a unique, comfortable 2-in-1 collapsible heel
Functionality
Material Considerations
TPU Insoles
High Elasticity
Excellent temperature and impact strength
Robust weather and radiation resistance
Recyclable and biodegradable
Eucalyptus Tree Fiber
Soft feel
Breathability
Reduced carbon footprint
Maximized durability
Competitor Table
Single Part Design
Environmentally Sustainable Material
Flexibility in heel undersole
Business Considerations
Heelix
Target Market
Financial Projections
